I raised it because I think issues that were theoretical three years ago are suddenly becoming very practical. We're going to start to see a dramatic shift.
In terms of market fragmentation, I hear this a great deal, particularly from private radio broadcasters. It's not that I'm unsympathetic to the issue of fragmentation, but I always say that if you want people to listen to you, you're going to have to put out a product they want to hear. Certainly, in terms of new technologies, people can choose what they want to hear, when they want to hear it, and how they want to hear it. It is going to be the future of broadcasting, whatever medium it is.
I want to go back to CBC, though. It seems to me that at least CBC Radio One and Radio Two are probably in a fairly good position to weather market fragmentation, because it is a product that people know. You can go into people's houses and it's not often that they have easy rock on the radio. They're more likely to have CBC Radio One or CBC Radio Two on, even if they're not listening to it. There are programs, whether it's on an iPod or whether it's through Internet services, for example, shows such as Ideas or Quirks & Quarks.
Have you looked at how radio fragmentation is affecting private broadcasts and how it's affecting public broadcasts?