In terms of financial impact, the impact of new media--although new media has grown tremendously--has created a space for itself out of nowhere in the last decade. It has not had a significant impact on our broadcasters. We are beginning to see maybe slower revenue growth, maybe flat growth, but you have not seen a drastic shift away from consumption of our broadcasters' products and away from providing revenue for the broadcasters.
What we found vis-à-vis Canadian content...well, naturally our regulated system continues to provide the levels that we require of it and that the system requires of it, in light of the fact that the revenue picture is still holding there. If we look at what we found in the new media area as a result of our study, we certainly found that any one of us...if you look at YouTube, if you look at short user-content-generated information, Canadians are finding their way onto the platform.
If we look at what we call short news items, news clips, sports clips, current broadcasters or certain players in the newspaper field would be putting news about Canada on their websites. That appears to be making its way through the system. Canadians, just as in radio and television, demand to know about themselves through news and sports, one sport in particular. It's finding its way there.
What is not finding its way to the Internet--and I'd venture to say anywhere on the Internet, but in particular Canadian content-- are the more high-end productions. High-end can be deemed to be Canadian drama, for example. The platform isn't quite ready, and that hasn't found itself there. We suspect that as with the key component of some of our exhibition requirements with respect to television, it's hard for our regulated enterprises to provide that or find the financial means to provide such services. We think it will be the same in the new media platforms.