I'll answer the last part. In our report, we actually go out of our way to indicate that it is not the time to lift the exemption just yet. Some of the words you've indicated, and certainly an open question in our report that I repeat in my opening statement is, should the new media be contributing to the Canadian objectives? I think that's probably a rhetorical question.
The second one you go to is, should public policy intervention be required? That is still an open question. As we've noted, certainly for user-generated content or short content provided by our broadcasters, there is no need for regulatory intervention at this point in time. Canadian stories are getting out, and Canadians can see themselves on these new media.
What we want to be mindful of is more the high-end situation. That is a concern. It's certainly been very difficult to produce high-end Canadian content in the broadcasting system. We only suspect—it's not a formal finding—that it will be the same in the new media.
The reason the words “incentive mechanism” were chosen is, as I responded to Mr. Scott a little bit earlier, that in our current tool kit, certainly exhibition requirements—such as, primarily, Cancon percentages—likely may be difficult to implement in a world of high, on-demand-type services. Potentially finding another element, or relying more on a different part of the tool kit, which would be some form of different incentive to produce Canadian content, is the suggestion that is made here to policy-makers to at least consider.