Definitely, younger Canadians are the early adopters in this case. Traditionally, the broadcasting system has catered more toward those who have higher incomes, more disposable incomes, families. The younger Canadians aren't finding what they want on the current broadcasting system. That's something that's been around for many years. If we go back for decades, younger Canadians consume less radio and television than their parents, let's say, for the sake of discussion.
Here we are definitely seeing—and I have to agree with you—probably a shift further away. The gap is greater. They have not abandoned traditional platforms. They are consuming somewhat fewer of them. The reduction, I would say, in the traditional platforms is much smaller than the gain that is being made in the new media. If you look at the hours of consumption of Internet services, hours spent chatting using the chat services are far greater, so that time is either creating itself or it's coming from somewhere, consuming other products that were not broadcasting services.
Certainly it is a much more wide-open environment, and Canadians are finding their way into that wide-open environment. Young Canadians are finding their way. I'd have to agree with you that things are developing on that front, and Canadian stories from these young folks are finding their place on the world wide web, if you want.