The other thing I would add is certainly at CBC radio we're actually finding technology is bringing us to new audiences. So when we're conceiving program ideas now, we think about how they will play across platforms. I'll give you an example. We've gotten into the podcasting game quite heavily at CBC radio, and a program like Ideas, which has a strong but skewed, slightly older audience on terrestrial radio, is one of the top five podcasts on iTunes, and the demographic of the podcasts is younger.
We're finding that now, with our music programming, in just approaching it in a broader way, we believe the quality of the content and the distinctiveness of the content is an asset.