To the extent that we're sounding naive--and I will hand over to my colleague here in a second--I can assure you that we will be looking at those issues to get a better sense than I can give them today. And we are looking at them, quite frankly.
You're right. It's not the same thing and it's not easy. It's a question of giving access, essentially. That's the basic touchstone, giving access on all platforms to Canadian cultural content.