I can't speak directly to their specific programming strategies for their local programming on their international platforms, but what I can tell you is that through their charter they have identified those services that are going to have commercial activities and those services that are going to be in keeping with their public service mandate. They use their commercial services, such as BBC International and BBC World, to really export that content internationally and try to build some revenue around that.
It's really that division of priorities and purposes that I think has been successful for the BBC in enabling it to garner additional revenues.