You talked about the need to be ready for high definition. I'm concerned about our inability to be ready for low definition.
For example, my kids don't watch TV, they watch YouTube, and what they watch on YouTube are BBC productions. They are very funny, very edgy. The quality is terrible, but it doesn't matter. My kids watch these in ten-minute segments and have to find the next one. The entire BBC catalogue is now online, and ours isn't. I know that ACTRA has just come through a strike on remuneration on Internet services.
When I put the question to CBC management about why our back catalogue is not out there for people to watch in the digital universe, I was shocked by their answer, that they wouldn't be able to get the rights. There are so many competing rights holders for various shows, and with the ultimate in technological protection measures, the shows are locked in a vault. Nobody sees them there.
What recommendations do you have to ensure that in a changing medium, where we don't know how to fully monetize, we are going to get our shows out there and ensure that people are remunerated?