Yes, I certainly do. We have really diverse programming, but I have to say this as well: when you have diverse programming like native languages and community information, it's difficult to make money from that.
What we've done is we're basically running two radio stations at the same time. We have a day format, which is very commercial. It's a hot country sound with some aboriginal music in it. Why we have to do that is because we have to sustain income for the station to continually grow. When NCI puts a site in Winnipeg, or outside of Brandon, that's $220,000 of our profits we're putting into that. That doesn't happen by itself; that happens from investment in our fundraising, in our activities, and then we focus the moneys to where they're needed. Our continual growth has been very positive, but at the same time we're running the aboriginal sound and a commercial kind of day sound in order to raise the revenues through our commercial advertising.
I think what happens with the commercial broadcasters is they question some of that, but it's necessary that we do that. I just think that we are going to continually grow and I think we're going to get to a point where commercial broadcasters are going to be asking, “Why is the native station so popular? Why is the native station so large? Why is the native station still growing?” I think that's going to happen very soon.