Again, just mirroring our evaluation, and to some extent Canada Council's evaluation, of organizations, it's not necessarily a teaching function, but arts education or education about the art form or education simply about the cultural industries is part of every organization's job. They determine how in-depth that is and whether they develop special programs. We've created incentives in some cases for organizations such as theatre companies to have arts education programs. It's an investment in your future audiences; if you deny that, they will not be there. Whether that's children's programming, or educational programming that's very specific, or entertainment programming, it's about building audiences and building awareness. So I think that function is really important, and I know Stratford has taken that on.
It's not only children's education, it's adult education, because there's such a gap sometimes that maybe the CBC has to figure that out. There are interesting new ways--and we see it happening already on CBC and other private stations--of connecting to the Internet and engaging people in very different ways in what is essentially a television drama, or a television sitcom, or whatever it may be. There are ways of connecting with audiences that help build their understanding as well as their entertainment factor, or whatever it may be called, in terms of their ratings.