I really don't mean this to be insulting, but I'll use the example of CTV and what they've done in the region. The two never like to be compared, but because of the benefits package, CTV had to find a local person. They found that person in the form of Rob Hardy. They hired him and told him they wanted him to dig in, find the talent in Manitoba, find the ideas, get some money in there for development, and develop things for their network. Rob did. He was an enterprising man who has taught himself a lot about the business, because he was told to go and learn it.
Rob wasn't a producer and didn't have the experience beforehand, but he has done wonderful things with the office. In fact, the benefits package was recently due to expire, with that office possibly closing. There was such an outcry from local producers—not an outcry, but a showing of support—that Ivan Fecan himself started answering the e-mails, because we were saying, “This is great. This is fabulous. Look what it's done for both sides.”
So it seems to me that finding someone—one person, one office—putting them in the community, and giving them a budget and a mandate is the kind of stuff we want. This is who our audience is and what we want on our network. Go find it. It's there. It's not big, and it's not expensive.