One of the other problems with the funding models we're looking at is there does seem to be some consensus, or at least a general direction, that CBC would be better served if we weren't just chasing advertising dollars. The argument being made is that we're making extremely safe television when extremely safe television is extremely boring television. So even though we're trying to get advertising ratings, we're not winning that war anyway, and we're not doing what people want, which is interesting television and television from the regions, etc.
We haven't heard anybody yet talk about how we would replace advertising if we did that. It seems to me that one of the suggestions is that we give hockey to the private broadcasters. We'll give them all the advertising revenues and then we'll somehow make up the difference.
Do you have any thoughts about how we would come forward with a funding model if we weren't based on advertising revenues and hockey?