Thank you very much, and good morning, everyone. If you're asking me questions at some point later on, I have to warn you that my allergies are bothering me, so my sinuses are a bit plugged, but anyway....
I'm vice-president of media for the Communications, Energy and Paperworkers Union of Canada. We have about 150,000 members, and 25,000 of those members are in the media. They're at Canada's largest and most prestigious newspapers, such as the Toronto Star, The Globe and Mail, the Vancouver Sun, and the Vancouver Province, a whole variety of those, as well as Canada's private broadcasters and some public broadcasters, like TVO, CTV, CHUM, Global, etc. So we have a very good understanding and a deep interest in the media in this country, of which, of course, a prime player is our public broadcaster, the CBC.
Let me begin, and I'm going to be quite brief here because I don't think the issue is all that complicated, but maybe some of the surrounding context is.
First of all, generally, I have no problem with the mandate the way it is written now. I don't think the problem is with the mandate. I applaud the CBC for doing its best to fulfill that mandate under ever-decreasing resources. We have a big country. Monica was pointing out to me that everybody stands up and claps hands about the BBC, but of course there are 60 million people in a country the size of Nova Scotia, and we have 30 million people here, at least two languages to be served, probably many more than that, a hugely multicultural and complex society, and a wide geography and climate to serve. Given all those challenges and given the decreasing resources, I applaud the CBC for the work they're trying to do.
I guess for you folks the larger question is, is the CBC meeting the mandate and will it be able to meet this mandate in the future? Let me say that others will have provided the data and documents to you to demonstrate the erosion of funding for the CBC. That's clear, and a lot of the data, audience, and financial picture, etc., is not going to come from this union. It will come from the CBC itself, from the CRTC, and a whole variety of other sources, which I'm sure you have at hand, so I'm not going to duplicate that.
But the erosion is clear and unequivocal at a time when the country has grown and issues are more complex and the population more diverse. Even if the CBC had wanted to continue its programming agenda from, let's say, 20 years ago, it would not be able to meet the challenges of a growing country. In this way, even if they'd wanted to continue the mandate as such from 20 years ago, because of the erosion of funding, they couldn't even do that at a time when of course the country was growing and the issues and faces became more complex. I can assure you, in broadcasting, less is not more.
It is important for us to place the CBC in the landscape of the Canadian broadcasting system, which has diversified in platforms, if not in programming. I won't be touching much on the new media, but I will say this: I can assure you, to my knowledge, there has not been one broadcaster, not one publisher, that has figured out yet what the new media is going to mean in the landscape media. I think everybody at this point is whistling in the dark.
However, when looking at the big picture, the essential question that is asked time and again is, should a publicly funded CBC compete with the private sector? I think this underlies a lot of the questions you have asked in your document. I don't think it can help but compete with the private sector. There's just absolutely no way, because the key to broadcasting is audience. Were Hockey Night in Canada out there on a Thursday night without any commercials--all those commercials are now somewhere at CTV and Global--but getting the audience for, say, the Habs and the Leafs, the private sector would still be yelling because that audience that would generate that money in the private sector would now be at the public sector watching Hockey Night in Canada commercial-free.
Because it's a game of audience share, there is absolutely no way that the public sector does not compete with the private sector. They're always competing for viewers. I think if you're asking whether a publicly funded CBC should compete with the private sector, you're asking the wrong question. Instead, we should be asking what a public service broadcaster should do and what the role of a public service broadcaster is.
With the exception that it is in two languages and it needs to reach all Canadians, much of the CBC mandate actually parallels conditions of licence for the private sector. The conditions of licence for the private sector ask for diversity, cultural expression, local programming, etc. However, the fact is that the private broadcasters have an abysmal track record on a number of these key areas, which should and does, I believe, put even greater emphasis on the need for a vibrant and robust public service broadcaster, but this requires funding.
The private sector has all but abandoned local reflection, and you will see this. There used to be—and I'm sure it was the case in all your communities—everything from cooking shows to local historical documentaries, tiny talent times, etc. Those shows gave local communities a view of themselves, a view of their history, a view of the diversity and multiculturalism. Those shows are no longer on air in the private sector in Canada. By the way, they are decreasing within the public service broadcaster as well, again for lack of funding.
The mandate is quite clear. On private sector television, and increasingly so on public sector television, Canadians are not viewing themselves as they live. They have a right to do that. They have a right to see that, and not only do they have a right, but I think it's important, for any sense that we have of the identity of this country, that they do see that.
Let me say that in the private sector even local news is being jeopardized. We had local news programs axed this past summer by CHUM in western Canada. We had the CEO, Leonard Asper, of the Global television network warning the CRTC that they might have to axe some local news shows because, he claimed, they weren't profitable. All of this puts very much in jeopardy--with the concentrated ownership--the ability of Canadians to see themselves, to understand their community, and to get the vital information that is required.
It is left to the CBC to fulfill its mandate and to fill a void, but of course this requires funding. Even as the private sector has decreased its role in news information, local programming, and, by the way, the areas of prime time drama and a variety of other cultural programming, even as the private sector has abandoned that playing field, the public sector has had to cut back--the CBC has had to cut back--because of funding.
In the area of news, we believe a public broadcaster has a key role in the country to be the most reliable news outlet in the entire media landscape. A public broadcaster should not fall, and does not fall, under the restraint of corporate ideology or shareholder influence. The public broadcaster, at arm's length from government, should be the watchdog of the nation.
I made a comment. At some point you were asking how the CBC fulfills its mandate, given the votes and the funding, and my comment was that I don't know what votes have to do with this. A public broadcaster should be there simply giving the news in the most objective and responsible way it can regardless of what the government of the day is. That's what a public broadcaster is, and that's what protects our democracy. It can't be at the whim of the current government.
In our view, funding cuts and the threat of further cuts have put a muzzle on this critical role, and the increasing dependence on advertising revenue dulls the eye when looking at the world of corporate behaviour and priorities. Public service broadcasting is in the interest of the Canadian public, not Canadian corporate shareholders. One only has to look at the environment and health to understand how these two interests can be at a very costly and dangerous variance. It's clear that despite the best intentions that corporations have for their shareholders' bottom line and return on investment, the fact is—and the environment is a good example—the public interest will come in conflict with that. That's why we have a public broadcaster, to ensure that this public interest is viewed, is heard, is understood. It is up to the public broadcaster to raise the alarm in the interests of the public. That is public service broadcasting.
As I mentioned in our submission, in this country we tend to refer to public broadcasting. We forget to include public service broadcasting. That service is key to public broadcasting.
In our view, Canada has a sound foundation and an important opportunity to provide a world-class news service, not only to Canadians but also to the Americas. Our view is that we see no reason, with proper funding, that the CBC shouldn't be the BBC of the Americas and have that kind of reliability and credibility throughout the world. When people want to turn to news about the Americas, they would turn to the CBC.
In a world of polarizing politics, reliable information will be critical, and we should build on our strength, but this too requires funding. Along with local reflection news and information, of course, are the areas of sports and entertainment, which includes prime time drama. CEP believes the public broadcaster has an important role in these areas, particularly on the cultural stage, but this too requires funding.
Finally, and perhaps most germane to your inquiry, is the need for the public service broadcaster to be assured of stable funding for long periods of time. The health of such a critical institution cannot be seen to be at the whim of the government of the day. Most supporters of the CBC may argue that the current federal government is not a supporter of our public broadcaster. I don't think they have to be, as long as they give the broadcaster the tools to do the jobs in the interests of the nation.
Some of you may prefer The Sopranos to Corner Gas; some of you may watch CNN rather than Newsworld. I say fair enough, but what you have to ensure is that the choice is there and that it is allowed to exist on a financial playing field that makes the choice one of taste, not of quality. But this, too, costs money.
On the issue of money, we would prefer to see the CBC commercial-free, funded by the government, with some added help perhaps from one or two other revenue tools.
We believe the corporate governance of the CBC should change. Appointments need a test for competency in the broadcasting world, they need to be transparent, they need to better reflect the country, and the board of the CBC need to be given more power, including the selection and dismissal of the CEO.
I do not believe that parliamentarians, with all due respect, should be deciding on programming and schedules. We should be leaving that to the experts. If we give the CBC the tools and they hire the right people, they're going to get the job done.
There is every indication that the CBC has got the job done in the past, and if it is failing now—and in some areas it is failing badly, particularly in television, in my view—it is because of the lack of resources.
The answer for the CBC is that it needs some financial blood. It's hemorrhaging, and it has been for decades. Canadians want a top-quality public service broadcaster, and it's up to Parliament to ensure they get it.
Parliament, over the past few years, has rightfully put a lot of money into the environment. It's going to put more into the environment; it's going to put more money into health care. It has reinvigorated our national defence. It's done a lot of things. But the key is the messenger to the Canadian public. You could do all of those things, but if you don't have a reliable messenger to tell Canadians about what it is you're doing and why it is you're doing it and allow them a choice that is sitting around this table, then we're in serious trouble. The CBC is one of those key messengers, and it requires more funding to get the job done.
Thank you.