I can only say that advertising from hockey, from what I understand from the CBC financials, as basic as they are on their website, is about $400 million a year, so it would require at least an infusion of that much to restore the CBC to its present levels, which in our opinion are not adequate to carry out its mandate.
The fact that they've renewed the NHL franchise for another two years is a positive step forward, and maybe hockey will never go without advertising. Can anybody imagine the CBC without hockey, though? That's the question you might want to ask yourselves.