Okay. I don't want to put you on the spot by giving you examples, but I'm trying to find my way through how we would regulate this. I think it is very good to have your system in place, and I support that.
I'm thinking of the example of Kit Kat Blizzard ice cream from Dairy Queen. There's an advertisement out—I don't know if you're aware of it—in which a boy is hanging on a hook while his brother taunts him and eats ice cream. Then a man comes into the room, and in the next scene we have the two boys hanging on hooks while the man taunts them and eats ice cream. Now that particular ad has very much upset the family of Myles Neuts, who was hung on a hook and taunted to death in the Windsor area just a few years ago. The families tried to have that ad pulled. Apparently Dairy Queen said they wouldn't run it in Windsor, but of course in an age of cable and satellite that's not doing much.
First of all, do you deal with advertising? Second, how does a family take a complaint like that so they can actually get a very questionable ad like that off the air?