I will try to answer your question in two ways.
Firstly, one basic principle is that a public television broadcaster such as SRC/CBC, should receive greater government financial support if we want it to fulfil its role as public television. If this were done, the broadcaster would be significantly less reliant on advertising income. This would also have a beneficial effect: since there would be competition to receive advertising income, private television would have more leeway. In our opinion, SRC/CBC has all the resources necessary, and the freedom to develop the specific programming we are looking for. Funding is at the heart of the issue.
As regards the means to reach that goal, should public funds be increased? Should we consider what other countries are doing with respect to royalties? Should we combine the two systems? That is an entirely different debate, but the goal is to give better tools to the public broadcaster.
Secondly, in order to promote Canadian content, it is very good that private television broadcasters continue to have access to funds such as the Canadian Television Fund. This allows for more diversified Canadian content.