We've heard two very conflicting viewpoints about the role of advertising at CBC. On the one hand, we hear that because CBC is so ratings-driven, they're actually making mediocre shows because they're afraid to take chances, and they're not getting as many viewers. The other view we hear is that when they do have a success, that gives them more money that they can put into programming that they might not otherwise be able to produce.
What is your view of the financial impact of advertising in good times? If the CBC has a hit, what does that mean for the kinds of revenues that would be generated?