What happened is noted in my brief, if I can just refer you to it. The whole viewing public has changed in Canada, and the conventional CBC, CTV, and Global networks are no longer where people are looking. They're looking to what are called the specialty channels. It could be on books, it could be on discovery, or it could be on nature; it could be on anything. As well, people are going to the cable, which is cable as opposed to the other.
I'm just trying to find the section in my brief in which I deal with that, but people are not viewing conventional television.