On the question of the balance between the public contribution and advertising revenues, we'll accept—or I certainly would accept—the fact that they're underresourced. That's caused them to be more advertising conscious than we would want a public broadcaster to be. I accept all of that. I'm trying to get to the question of the balance, because you don't rule out the idea of advertising. You're simply saying that it is out of balance. You talked about new funding maybe being allocated on a two-thirds, one-third basis—two-thirds for new programming, as the first, most important piece, and then perhaps one-third being applied to advertising.
On April 24th, 2007. See this statement in context.