First and foremost, it's probably a funding issue. Typically in terms of how a film is released right now, the conventional broadcast of a film could be two or three years after the theatrical release. As you know, a film will usually get a theatrical release for some time, and then specialties, pay-per-view, and ultimately some kind of DVD release.
The conventional TV release is way down the road, which is why the commitment to this has been modest. They feel that for what they're getting out of a film, they're only willing to put in a relatively small amount of money.
What is interesting is looking at the whole formula and maybe advancing it. Maybe the conventional release could be brought up much more closely to the theatrical release. There are people looking at that and thinking about it, but it's really about where they feel they get the most value for their dollar. They feel that films, and Canadian films in particular, are difficult to schedule.
Basically it goes back to the difference between the film markets in English and French Canada. French-language films do very well in Quebec. English-language films are doing better in English Canada, but they've always been seen as kind of a high-risk investment.
Going forward, I think the public broadcaster could play a much greater role in that area in a very interesting way.