It's such a fundamental question, and it goes to the heart of what you're dealing with here, I realize.
What I would say about the CBC and the advertising issue is that it's been put in a bit of a box in terms of having to compete with the private sector for advertising. You're always going to be looking over your shoulder. Rather than focusing primarily on the quality of production and on building a strong Canadian schedule, you're going to be second-guessing all the time, thinking you've got to be maximizing revenues. And I totally understand why they're having to maximize their revenues; they need every cent they can get.
My point comes back to the need for us to have a hard look at what the CBC is doing now and what it could be doing in the future. We firmly believe it's incredibly important as a showcase for Canadian talent and Canadian production. To us that should be the core role.
It doesn't all have to be dramatic programming, but I think it should really be all about Canada and maximizing the dollars into Canadian production. You start with that and how you fund it. Maybe we should be focusing on that, and allowing it to step back from the idea that they need audiences because they need advertising.