That's a very good question. I would agree that from a broadcasting point of view, it's normal to build up some inventory. But they're so focused right now on trying to build audience that they're being extremely careful about scheduling. They're stockpiling a certain amount of production, and they're looking to maximize audiences, as all broadcasters are.
But I think what sometimes suffers in that is a longer-term commitment to scheduling Canadian programming properly. They're trying to be careful and strategic in the scheduling of Canadian programming, but what that leads to is more of a stockpiling phenomenon, where a lot of programming is being developed and acquired.