It's a complicated issue, but what we're seeing with all broadcasters is a much more aggressive stance on the licensing and acquisition of rights, all rights, from producers.
The rights for exploitation start with the producer, but ultimately you're attempting to get your project financed. The broadcasters have huge leverage and influence at the initial stages of developing your show. What we've seen over the last two or three years in particular is that the length of licence terms is longer, and the number of runs acquired for those licences is multiplying. You're getting deals where additional ancillary and non-broadcast rights, or the new media rights, are being demanded as part of the initial licence—forever, in some cases.
I'm not saying that this is specific to the CBC; it's a general phenomenon. But the CBC is attempting to compete, and wanting to diversify its platforms and maximize the value of its rights, like all broadcasters. So generally we're running into this extremely aggressive behaviour.
We have the terms of trade agreement with CBC. It's the only proper terms of trade agreement we have. We find that it's a good accord, a good start. We finalized it in 2002, and the world has changed a great deal just in that time. So we're looking to reopen terms of trade discussions with the CBC, and we're in the middle of terms of trade discussions with CTV right now. It's a very constructive process.
But your question goes right to the heart of what that's about, which is to establish a fair framework for the negotiation of contracts.