One of the issues that has emerged over the last ten years is the decision for television to go from basically in-house to independent production. That has perhaps created a lot of opportunity, but now as we move to digital and online there's the issue of rights and whether or not an independent production can be held by one player, one broadcaster, for any length of time. There are a lot of questions on that, especially since we're still looking at an environment where we haven't figured out the monetizing.
I'd like to ask you a few questions. Have you been able to put it online because basically you maintain the copyright for NFB films? If that's the case, what about co-productions, say, with Global or CTV?
You're suggesting that you're using your online shorts as kind of a loss leader to sell product, which I think is a perfectly legitimate issue, but have you looked at monetizing through advertising or other ways as well of getting added value to the digital online collection?