We've been working for the last few years on trying to establish the right model for this vision and these exhibitions. Unfortunately, at this stage there is no real commercial model for those digital exportations. Broadcasters and ourselves are just trying to find the right angle, and at this stage all our digital exportations are free.
Our main focus is on how Canadians can access our programs. Thanks to the help of the memory fund, over the last couple of years we've been able to digitize a number of our productions and give Canadians access online to those productions.
We have filed a start-up digital strategy with our board of directors. Over the next year we will reshape our website to give more direct access to our films online and through various other modes such as e-cinema. People will be able to download our films and buy them.
We have already started to deliver some of our programming to universities and colleges through our online distribution mode. So at this stage our main focus is our mandate to give access. I think the monetizing will come in the coming years when some economic models will appear.
Specialized documentary websites currently exist where you can take out a subscription. There is advertising, and producers and distributors have access to a share of those revenues. But it's emerging now.