First of all, given our legal status, we cannot sell advertising. We are not a crown corporation; we're not allowed to do that. But we can partner with private corporations and we are currently discussing some deals where we could share revenues.
At this stage I would say the biggest problem this industry is facing, whether it's the private producers or the co-producer with whom we are working, is really the funding of programming, because currently the model is based on broadcasting. The broadcasters are now asking for online rights for the term of their period, but those lines are kind of a second window for their main broadcast or they are a teaser for their broadcast. Everything is still linked to the main economic model of broadcasting.
What we'll be facing shortly is, if their revenues are decreasing because some advertising money is going to other kinds of productions on the net, how will we be able to maintain a level of production in Canada that will fulfill the needs of those broadcasters and also the tastes of Canadians? If the money is just falling down, with all the outlets that we have now, at the end of the day, with the Canadian content requirements, there can only be a reduction in quality of programming if there is less money to produce. So we need to find a model where we will be able to produce that new form of digital production.
To come back to your last question on the rights, the NFB owns the copyright of its entire library and we share some distribution rights. For that, which I think is the case also for the private producers, I don't see that there are any constraints legally for those exhibitions, especially recently on the English side with the agreements that were made with the guilds. It's still a problem in Quebec, but now at least on the English side the guilds issue is behind us. So there are no obstacles to that distribution, but we don't have a place where Canadians can just go and watch Canadian programs online. It's all over the place and it's for a limited period of time. We don't have those hubs.