Finally, relating to the issue of Canadian content, people who are critical of that as a concept often talk about how many wheat fields and how many buckets of maple syrup you can have in a picture, in terms of whether it's Canadian enough.
I would ask for your comments here. How in your judgment do we best determine Canadian content? Is it actually a judgment call that we can make on something that is clearly subjective? Can we make an objective judgment, in your opinion? Can we set up regulations? Can we set up a regulatory authority that would actually give us the ability to stipulate Canadian content?
Again, let's relate that to the watchability, or the desirability of watching, on the part of potential audiences.