Thank you very much, Mr. Chair.
Thank you to both gentlemen for your presentations. They were very informative.
Mr. Sauvageau, you made a really interesting statement. You said we're not broadcasting any more, we're narrow-casting. You talked about audience fragmentation. That is part of the reason for this review, and it's certainly the challenge we face with all the stations, and now with the new platforms.
On the public broadcaster, you said that the viewer must recognize instantly where they are, and you made a comment that there must be no advertising. You said you didn't want to talk too much about appropriate programming for a public broadcaster. But when you continued that conversation you talked about the type of quality programming. You referred to the journalistic style of reporting on a food show, or an excellent foreign project being shown.
Do you have any sense of what would be required of a public broadcaster in this new age of narrow-casting? Could you elaborate on that a bit?