I definitely think that the web would be the best way to reach students just because, as I said, YouTube is huge. With a show such as The Hour, you can watch it on YouTube. It's broken down into little snippets, but you could watch little parts. You can watch a program like that. The Internet probably reaches students the best, absolutely.
As I said, I'm heavily engaged with cbc.ca myself, and if I could look two or three years down the road, I think the CBC needs to take advantage of new media to reach people, whether it's through advertising or just promoting of the CBC and the different programs it offers and different artists that it tries to give exposure to or through Facebook. As I said, I don't know how they can harness the new media, but they have to do it in such a way to get themselves out there. That's what I think would be the best idea.