It is possible. I'll just give you an example. During my five-year tenure at the NFB, I moved from 7% co-production to 43% by the time I left. This is over five years. It is doable, and it's possible.
The BBC has made a commitment that is very simple. From now on, rather than having in-house production, they have decided that one-third will be done in-house, one-third will be done in the independent milieu, and one-third will be fought between the in-house and the outside people. That's the way they've established the rules of the game.
I think it is feasible and conceivable to gather all your questions around the new platform universe, because if you look at Telefilm, which came to see you, which has a strategic plan around cell phones; if you look at the NFB and what they're investing in new technology; if you look at what CBC is investing--if you pull at least all those elements dealing with the new platform together and force them to react and act with one another, you might have the beginning of your answer on that.