We appreciate this kind of question, because I think it's at the heart of what technologies are doing to traditional broadcasters.
There are so many new devices available right now for you and me to consume those contents that I think it's created what I now refer to as the “homozapiens”—zap—in the sense that if it's not according to what I think I could do with it, I have zillions of options, not only on satellite television and on cable and what not, but most importantly, on the web.
A number of neologisms have sprung up over the last few years. There's the notion of mash-ups, for example, where I have access to content, and you provide me with a pair of scissors so I can actually edit, for my own benefit and purposes, some of the elements of the content. There's the notion of crowd-sourcing, because we're talking about user-generated content. We always talk, especially in the private sector, of outsourcing to cheaper markets and stuff. The notion in the media is of crowd-sourcing, turning towards the public. Do you guys have anything we could use?
Look at some of the implications in the legal aspects, for example. Was it Rodney King in L.A., 10 years ago, where a citizen on his balcony caught the police in action? This notion of citizen journalism is another example of where the CBC should start moving towards over the next 10-year period, because that's what they're asking for.
I think there are a number of initiatives out there that are citizen generated. It would make the public broadcaster even more citizen oriented if only it could open up and be more sensitive to a number of initiatives that exist out there.
I'll stop it at that.