I'll probably try to get you to change your mind for a third time this morning by suggesting to you that I think one of the ways for the public broadcaster to remain pertinent and relevant, as Phil was saying, is to increase and design as many different opportunities as possible for people to personalize the content the CBC has to offer.
I think this is the newfangled way people are expecting a public broadcaster to do for them. Public interest allows me to pick and choose and constitute my own programming schedule whenever I want, on whatever device...you know those classic expressions: whatever people want, whenever they want it.
So “personalization”, I think, is the operative word here.