Pursuing the same thinking—and this is the debate we have to have if this is going to be real--the logic in the argumentation is that the high-quality stuff doesn't have the big audiences, and that's why it doesn't generate advertising revenues. That's the fundamental idea. At the same time, if we're trying to promote a Canadian identity and all those kinds of things, isn't there a requirement to do that in a way that attracts audiences independent of advertising? If we're telling our stories to each other, to what extent is it not necessary to try to do it in a way that is accessible to Canadians, the same Canadians who perhaps are appealed to by advertising? In other words, if we make it such that there's a small audience, are we not preaching to the converted?
On May 15th, 2007. See this statement in context.