I think you're probably right in that conclusion, but there are hundreds of millions of dollars a year now that CBC earns from advertising revenues. When we were in Winnipeg probably a month or so ago, we had some of the writers giving testimony. We assumed they would like to see CBC move away from commercial revenue, and their response was “no, no, no--hold it, hold it”. There's so much money now coming from advertising revenues. If we take that away, we don't believe government is in a position to replace that advertising and of course top it up to boot. They felt that the commercial model was in place and it's now going to have to stay there. Their appeal was for additional government funding.
I suppose the direction you've been going with your presentation is that in an ideal world we should have less advertising on CBC. Some of the activities you want the CBC to refocus on are likely going to generate less revenue. Is it your suggestion that these advertising revenues should be replaced with government funding?