We've seen examples. Little Mosque on the Prairie is our big hit machine right now. It's produced in Toronto. Is there a neighbourhood in Riverdale in Toronto that we can make look like St. John's, and can we do regional St. John's programming down on Eastern Avenue? Is that possible? And what effect do you think that would have not just on the legitimacy of the show, but the relevance of it?
On May 24th, 2007. See this statement in context.