It's an absolute. To the degree that advertising on CBC could be reduced, you would get more and more of a public broadcaster.
There was a study done by a company called McKinsey about 20 years ago, and it looked at all the public broadcasters around the world. It looked at their advertising and their programming and found out that the public broadcasters that relied most on commercial revenue, whether that was advertising or some combination of things, were actually programming commercial programming the most and were not fulfilling their job as public broadcasters.
If you look here at TV Ontario, which has a very small budget, it is a public broadcaster. Look at children's programming. Look at TV Ontario and ask yourselves what they could do with another $60 million.
CBC has huge problems, because the advertising is warping much more than its actual value. It is the tail wagging the dog there.