Maybe there should be a formula that says that for every minute of advertising that the CBC does not broadcast, Parliament will give them x number of dollars instead, or they'll have access to cable revenue or something of the sort.
Rather than saying that it should be zero--which I have to say might be unrealistic in the current environment--just simply put it on a sliding scale, but build in an incentive for them to reduce it and then see where it goes in terms of how far down it would go.
I do believe that the CBC, and any broadcaster, needs a certain amount of flexibility, because they're dealing with all kinds of contradictory forces. And you at this table can't really micromanage them, but you can create incentives to go in this direction or that direction.
But there is going to be a cost. Whatever the incentive is, there will be a cost.