The CBC is competitive, and from a viewing standpoint in the current environment of fragmentation, all of the U.S. channels together get a 12% share. Global gets an 8.6% share. The CBC gets a 7% share. CTV gets a 14.6% share. That's for 2006-2007. So it isn't like no one's watching it. Believe me, everybody wants as big an audience as possible; whether they're a filmmaker or an executive or whoever they are, of course they do. That's quite natural. It's just that we're talking about a public service like public education, like the national highway. We're talking about something that shouldn't be judged strictly on the basis of ratings.