I have just a small point in terms of again not confusing ratings and other issues. I'd like to take the example of Télé-Québec, who, a number of years ago, saw their ratings slip. By focusing on kids' programming, they were successful in regaining that number one position. So it is possible if you focus on it and you have clear goals. It's possible.
On May 24th, 2007. See this statement in context.