So the adverting council is not telling you the truth. It's not a question of whether they are prepared to spend money on the CBC to get a Coke commercial or a car commercial in front of some eyeballs. It's the CBC who needs to say it reaches many different communities and collectively it has large ratings. Think back to the nineties. In 1995 CBC announced its first 100% all-Canadian prime-time schedule, and the ratings went up, not down. The ratings went up when it was 100% Canadian prime-time schedule. Subsequently it's been eroded. It's not because of money; it's just been eroded.
On May 24th, 2007. See this statement in context.