Allow me to add something. In fact, conventional television in our regions provides a service to the public day after day, free of charge. There are volunteers who organize all kinds of activities in our regions, which we announce on our airwaves free of charge.
I'm trying to understand the meaning of your question. Of course, if they announce their activities through a community station, on cable, on channel 82, for example, and we announce an important activity of a musical organization in the evening, in the slots that we have left, on a network program, you'll understand that, if there are 50,000 listeners listening to the free message that we've just broadcast, there's no comparison with the message that would be broadcast by a community station, with all due deference to the community stations.
In addition, our infrastructures are in no way comparable to those of the community stations. As affiliates, we have to have production equipment that is virtually as state of the art as the equipment in Montreal. Imagine you're in one of our regions or in another region of Canada and you're listening, on a small station, to a half-hour program that comes from the network and that was produced at a cost of $250,000. To produce local programs, we have to have adequate equipment. We have equipment similar to that of the major networks to produce programs of very good quality, but it's not comparable.
Conventional television, which is mass market television, gives our population a high profile. That's what is important. People can take advantage of a mass medium to advertise our activities to everyone.