We're aware of the costs and of what that represents, but we also know that a corporation like Radio-Canada has a responsibility that it must bear. We've named a few for you, including the promotion of physical activity. When you think of the problems of obesity, excess weight and inactivity, there is a responsibility there for Radio-Canada, but also for Canadian society.
Canadian society has little control over private broadcasters. They are supported by private financing. From the moment we talk about public funding, I think we have to identify major targets for Canadian and Quebec society. So, in that sense, we have to go back to coverage of federated sport in order to present the models we have as often as possible, in the best context and at the lowest possible cost.
Just think of people like Alexandre Despatie, the swimmers, and so on. We're currently creating the Centre for Excellence in Aquatic Sports in Montreal, where we've brought four sports together. There is no coverage of this, and yet this is a major event; this is a special situation in Canada. We would like these events to be covered.
As regards newscasts, if we don't keep people regularly informed and support their interests, we lose a significant amount of influence, particularly since the information is readily available. In Quebec, we've put in place an organization called Sportcom, which is an amateur sport communications agency. All the information is known. The athletes, coaches and organizations can reach the network 24 hours a day, seven days a week. So if we want to spread information, we don't necessarily have to have people on the spot; we can use what already exists. Collaborative efforts with RDS, among others, will be possible. That is another way of using public funds in an appropriate manner.