Pardon me, but I'm going to answer in French.
I don't know how that works. I don't know the English situation well. I know that, on the Francophone side, a lot of programs —and I'm not talking about the old Radio-Canada; I'm talking about the present Radio-Canada—have had ratings of 1.2 million, 2 million, 3 million, 4 million viewers. Obviously, markets are fragmented now. People increasingly watch... Canadian television also has to develop other markets, develop specialty channels. Private television—not to mention it, TVA or Quebecor, and I imagine that Shaw must do it in the west—does a more general-interest style of television, more specialized. Radio-Canada must also be in those contents, must also ensure its presence there.
How should I put it? In my opinion, that's extremely important. At some point, our Canadian identity and culture must transcend the narrow notion of profit. However, many choices are made solely on the basis of profits. That is why I was talking about programs that are repeats of U.S. formats served up for a Canadian audience. In your case, there aren't really any repeats, since the program is sold as is. Even Canadian Idol is a repeat of American Idol. In that sense, we must promote artists who are from here so that they don't necessarily go and enrich American culture. We have to have our own identity. I think we in Canada have a different cultural identity from the Americans. We have to rely on that to strengthen our sense of identity and of belonging to our countries. What better than culture, in my opinion, to make all that happen?