Let me begin by saying that I think Lorna Jackson is right. They are two completely different mediums.
I wish it was so easy that everything that goes on CBC radio could be transposed, and we'd get the great following on CBC TV.
Let me just speak to that one point. CBC radio does not compete with the likes of Hollywood and CSI and Lost. You, the viewers, make that choice. And remember, what goes on on CTV and Global is really a rebroadcasting of a U.S. show with different commercials. That is what CBC TV is up against.
The question is, should we go away from that model and not compete? Should we try to come to the House and ask for a huge increase in funding? That is a discussion that's going on, as you know, in your committee. It's a constant discussion that goes on at the senior management level and at the board level.
And I would say that the model we've got right now, when you look around the world, is similar to that of many public broadcasters, in which there is commercial advertising sold. If I can digress, if you have the rights to Hockey Night in Canada, why wouldn't you sell the commercial time? Why would we ask the Canadian taxpayer to underwrite that and just show it without advertising when someone is more than willing to pay for that? So there might be segments you could modify, to some extent, but that's certainly not in my mandate.