For me, it's very early on to answer that question, but I would say there's a concerted effort, particularly at the radio level, to really get out there and enhance the regional offer. There's no doubt when you have a consolidation, as CBC has experienced, that they have had to do some centralizing in places like Montreal and Toronto. Now I think they're reaching out again. Remember, ten years after the fact your technology is much more sophisticated and the ability to reach out is far less expensive. So I'm very hopeful in that respect.
On May 29th, 2007. See this statement in context.