There are several ways to draw young people to Radio-Canada. For example, our station broadcasts radio programs 275-Allô and Ados-Radio every evening from 7:00 to 7:30 p.m. on the Première Chaîne radio network. From this platform, we invite young people to follow up on other platforms such as the web, where these shows are mentioned.
During television shows, we invite people to visit the Internet to obtain more information about the program's contents. Radio-Canada is the current leader in terms of providing rich and diversified content on all of its platforms. We were the first to provide contents on iPod. Do you know which one of the two most downloaded programs on iPod are currently? It is the show called Les Années lumière, which is broadcast on Radio-Canada's radio station.
This means that people are taking the time to download a two-hour radio show and listen to it when they feel like it. It's an invitation to young people to seek contents that they do not necessarily have time to listen to when they are first being presented on the Première Chaîne.
We have to use all of the outlets that exist. From now on, young people will no longer have to sit through a show at the hour we choose; they will watch or listen to it at the time that suits them best. It is up to us to fulfil this need. This is especially true for young people under the age of 30.