Evidence of meeting #71 for Canadian Heritage in the 39th Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was nfb.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Tom Perlmutter  Government Film Commissioner designate of the National Film Board, As an Individual

9:10 a.m.

Liberal

The Vice-Chair Liberal Andy Scott

Good morning. Bienvenue tout le monde.

I call to order the 71st meeting of the Standing Committee on Canadian Heritage. Pursuant to Standing Orders 110 and 111, we are reviewing the order in council appointment of Tom Perlmutter to the position of government film commissioner of the National Film Board of Canada, referred to the committee on May 31, 2007.

Without further ado, I would ask our witness to make his opening comments, and then we'll have an opportunity to discuss these things with him as a committee.

Thank you. Merci.

9:10 a.m.

Tom Perlmutter Government Film Commissioner designate of the National Film Board, As an Individual

Merci.

Mr. Chair, members of the committee, I'm pleased to be here with you today as the new government film commissioner and chair of the National Film Board. I'm deeply honoured to have been entrusted with the governance of such a vibrant and dynamic cultural institution.

The National Film Board of Canada is a unique cultural institution in Canada, and I would even say in the world. Its mandate is to produce and distribute innovative and relevant media works that reflect the points of view and values of Canadian society.

But the National Film Board of Canada is much more than that. Through its active collaboration with the education sector—close to half of our distribution revenues come from the educational market—there is always great demand in this area. Also, we have all kinds of school visits to our mediatheque in Toronto and CineRobotheque in Montreal.

Through its partnerships with public libraries and its public viewings, the NFB reaches out to Canadians, encourages discussion and stirs up debates on subjects of importance to Canadians.

The NFB gives filmmakers from across the country the opportunity to express themselves. It pays special attention to artists from under-served communities, particularly young filmmakers from aboriginal communities, ethnocultural communities and minority language groups. Current initiatives include Yukon Vérité, a mentoring program through the NFB and the Yukon Film and Sound Commission. The Nunavut Animation Lab is a collaboration between the Inuit Broadcasting Corporation, a northern broadcaster, and the Government of Nunavut.

By adapting the Challenge for Change program to the digital age, we are stretching the boundaries of the documentary format while encouraging the creativity of those who, even in this day and age of easy access to the media, do not have an opportunity to make themselves heard. The results are projects such as Filmmaker-in-Residence, in which a filmmaker joins the medical team in a downtown Toronto hospital and works with disadvantaged communities to give a whole new view. Jeff Lauzon, president of St. Michael's Hospital, the hospital in question, saw this project as another way to fulfil his mandate, but for us, it is also a mandate to give a creative voice to people who have never had one.

There is also Wapikoni Mobile, a travelling film studio that visits isolated aboriginal communities in Quebec. In four years it has produced more than 500 films, has won awards throughout the world and has now been invited to serve as a model for communities in Brazil, Australia and elsewhere in the world.

I am particularly proud of the projects recently developed to promote creation by people with disabilities.

Last February, we announced a joint initiative with the CFTPA, which is the private producers association of English Canada. The NFB mediamakers mentorship program offers on-the-job training opportunities in the film, television, and interactive media industry to Canadians with disabilities.

This comes after a long period of work that we've been doing within the film board of not just doing films about the disabled but saying that the disabled are creators. They have a lot to offer our society. They've been excluded. We need their voices.

The film board also ensures that Canadian stories, our stories, are told to the world. With proactive distribution activities and the development of strategic international partnerships, we ensure that Canadian perspectives are shared with the world.

Let's not forget how proud we all felt this past March when Torill Kove accepted the Oscar for The Danish Poet .

This year alone, and we're only halfway through the year, the NFB has brought home an Oscar; two awards—Cannes' only awards—from the Cannes film festival for an animation film, Madame Tutli-Putli; and a GSM award in Barcelona, which is considered the Oscar of the mobile world. It's for films for mobile platforms. We got that for original mobile content. We received the first ever Rockie for original mobile content, a Canadian New Media Award, and we picked up the top two awards for feature documentaries at Hot Docs this year. In the second edition of the International Interactive Emmy Awards, we've been nominated there. We received the prestigious FOCAL International Award for conservation.

That's only a partial list, by the way. And that's, by anyone's reckoning, a phenomenal achievement for Canada. This is a phenomenal thing for Canadians to be proud of.

I always think that if it takes a village to nurture a child, it takes a whole country to nurture its cultural institutions. I think it takes the kind of effort in which we are engaged here, and in which you engage daily in your work, to be able to support the kind of effort that makes a profound difference, it seems to me, in the lives of Canadians, that gives real value back to Canadians in ways that go far beyond culture.

Henry Mintzberg, who is one of our most noted management gurus, wrote about what pride means, and it's not simply an empty notion. When we have pride in our achievements, what it does is send a message of possibility. It says that we are capable of anything, that we open doors to people who may never have thought that there were possibilities.

And it's not necessarily only in the cultural industry. For someone, whether it's in Nunavut or in the Northwest Territories or in Fredericton, to say we've picked up awards at Cannes, we've won an Oscar and I have a dream, I can follow that dream, I can create whatever it is.... It may be in engineering. It may be in medicine. It may be in the arts. It's because of this realm of possibility that what we do is so important as well.

You've had the opportunity to review my resumé, and you can see from my background as a writer, independent producer, and finally, for the past five years, as the director general of English programming at the film board, that I've been deeply committed to the vision of John Grierson, who was the founding film commissioner and the father of documentary filmmaking. But he was also the man who invited Norman McLaren to join the film board, who had a vision of what creation is in the larger fashion. And he continues to inspire us. He certainly did as an independent filmmaker and producer.

Before I joined the film board, coming from the independent sector, I thought a lot about what the role of this public sector institution was. I actually wrote for myself a strategic paper, as it were, on my reflections. At that time I came up with a simple concept, because it seemed to me true as well, from all the reflection I had done, that the film board was in some sense the cultural conscience of this country.

It was the cultural conscience of this country. What the NFB offered to Canada, to Canadians and to the world was indispensable.

The technological environment provides many opportunities. It also presents a some risks. I strongly believe that expressing Canadian voices, particularly voices focused on public service, as much in traditional media as newer ones, is essential to maintaining Canadian diversity, individuality and identity. For this reason, there is an unquestionable obligation to protect, enrich and consolidate national public institutions such as the NFB.

I know that there will soon be a review of the National Film Board's mandate. At the NFB, we believe that any review of crown corporations and agencies working in the audiovisual sector must be undertaken in the greater context of the government's involvement in public policy in this sector.

The expertise of the NFB in all sectors of the industry as a producer, distributor, broadcaster and leader in terms of new creation technologies should be consulted in these reviews.

Recently the Conference Board of Canada indicated, in a rather dismal report about our performance in innovation, that we're lagging behind. We're 14th on the list of 17 countries.

I feel that what we've been doing at the film board has been really tackling questions of innovation from the point of view of our sector in terms of arts and culture, and again, that we've opened doors in terms of that, and that we've encouraged innovation. That is a unique role for a public sector producer—to be ahead of the pack and to open these kinds of doors in innovation and to set a kind of hallmark for that. We can partner and take risks that can't be taken solely by the private sector, and we can provide considerable expertise in bridging technology with creation.

I look forward to working with the committee during my mandate and in particular on this important review. Also—and this is something I feel strongly—as you are a committee so involved in the work of our cultural institutions, I would strongly invite you, if you have the chance, to come to the film board in Montreal,

to see the innovative work we are doing. We are working with Kent Nagano and Montreal's symphony orchestra to create something completely new: an IMAX 3D stereoscopic animation system.

3D stereoscopic animation is a new art form. Hollywood studios are starting to make similar films. Samsung has announced the release of the first 3D television this fall. We are ahead of the rest. We are creating an interactive film and all kinds of community projects. I would really like to show you the board's work, so that you can personally experience this innovation, and this creative laboratory.

Thank you very much.

I'm happy to answer your questions.

9:20 a.m.

Liberal

The Vice-Chair Liberal Andy Scott

Thank you.

Mr. Scarpaleggia, you have five minutes.

9:20 a.m.

Liberal

Francis Scarpaleggia Liberal Lac-Saint-Louis, QC

Thank you, Mr. Perlmutter, for appearing before the committee. All the members of the committee would gratefully accept your invitation to visit you at the NFB.

You have praised the achievements and strengths of the NFB. When a public institution praises its achievements, it is a double-edged sword. On the one hand, things are going well and there is reason to be proud, but on the other hand, one might say that there is perhaps no need for additional assistance.

What challenges are you facing and what are your financial and other needs for the future? Is your budget satisfactory?

9:20 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

When I came to the NFB, it was clearly experiencing an economic downturn. There had been no increase since the major cuts in 1996. We are making do with what we have now. It is a stressful situation, but somehow we are getting through with what we have. Even then, we see the positives, but we do not speak about cuts, about things we cannot do, etc.

When I think about the future, I think about two things. First of all, I intend to seriously examine our long-term costs. Can we lower costs? Is there a better way of doing things? I have experience in management and I have an MBA. So I am aware of these issues, but I also want to focus on creation. This is one path to investigate.

Second, the NFB has many assets and I do not know if they are being used to their full potential. This has yet to be seen. How can we be more entrepreneurial without contradicting our mandate, which is to serve the Canadian public?

Also, even if we find ways to obtain money by being entrepreneurial and ways to effectively make use of our assets, distribution is no longer simply traditional distribution. The world has changed drastically. So we are in the process of examining all of this.

But I think that if the government invests in the NFB, it is an investment in the future and not in the past. We must not say that we are investing now simply to maintain something. We must really invest for future innovation, digital technology, the future of all arts, culture, the

entertainment industry to become somehow a focal and crucial leverage point in terms of the future economic life of this country. To invest in the film board in terms of that means to invest in the future of Canada.

9:25 a.m.

Liberal

Francis Scarpaleggia Liberal Lac-Saint-Louis, QC

I think you have probably managed costs as best you can. There is perhaps not much more that can be done in this respect. It is mainly a question of investment.

But more concretely, if we gave you an additional $20 million tomorrow, do you have any projects in mind? Which direction would you take things? Where would you invest that money?

9:25 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

I have had this job for one week. I cannot answer concretely in detail, but I can say that within five or six months I will have all these plans, because we are in the process of planning.

9:25 a.m.

Liberal

Francis Scarpaleggia Liberal Lac-Saint-Louis, QC

But what would be the main focuses?

9:25 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

For me, the main focuses would be a real investment in digital technologies, for example, simply converting our works to digital. We have over 500,000 photos in our photo library and we have converted maybe 10%. This is an asset for all Canadians, but we cannot make use of it because we do not have the rights to do so, etc. This is an example of something that could really be a gift to Canadians, but it could also be an asset we could make use of in other ways. It is a small example, but it is something that—

It is a strategy we are just in the process of starting. For example, we must look at the whole question of innovation. I see it as an investment. We must think about the future of this industry and determine what the NFB can do that the private sector cannot, because it is too risky or because there is no business model.

I'll give you a case in point—

9:25 a.m.

Liberal

Francis Scarpaleggia Liberal Lac-Saint-Louis, QC

You are talking in terms of technology and not in terms of—

9:25 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

Not just in terms of technology.

I'll give you a concrete example of this. Two and a half years ago, as head of the English program, I decided that we would go ahead in a partnership with Bravo!FACT, which is a non-profit fund to aid artists, and create short films for cellphones, for mobile platforms. It's impossible to do in the private sector because there's no business model for it, there's no financially viable model. The technology, while very well advanced in Asia and in Europe in terms of having video downloads onto phones, didn't exist here.

We went ahead with this thing because we were doing a number of things. One, we were exploring possibilities of a new technology and saying that we could seize hold of this for Canadian creation. We were creating a new creative language around this, and we were bringing some of our leading filmmakers to this platform—from Quebec right through to western Canada, from eastern Canada, everywhere—to create a whole way of thinking about this.

Third, we were saying let's explore new kinds of partnerships so that we can at least start that work, which is going to be useful in the future to everyone in terms of business models. So exploring with the telcos, exploring.... In fact, with the first experiment we did, it attracted so much attention worldwide that Sony Ericsson decided to become a partner in the second lot of production.

It wouldn't have happened, couldn't have happened any other way, but the fact is that it was the film board driving technological innovation and creation, the two together.

9:25 a.m.

Liberal

The Vice-Chair Liberal Andy Scott

Monsieur Kotto.

9:25 a.m.

Bloc

Maka Kotto Bloc Saint-Lambert, QC

Thank you, Mr. Chair.

Good morning. Thank you for being here.

In the past, in my other professional life, I had several opportunities to collaborate on productions within the NFB, but this is the first time we have met, since you were responsible for the English-language side of things.

9:25 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

That is true, but I have been at the NFB for five years. Before that, I worked in the private sector.

9:25 a.m.

Bloc

Maka Kotto Bloc Saint-Lambert, QC

Okay.

I know it would be inappropriate for you to agree with us on this, but I would like to say something right off the bat. I would say that the NFB does not have the financial means to achieve its ambitions. When I compare it to the INA or Institut National de l'Audiovisuel, for example, which is its equivalent in France, and I see what that government does for that agency in order to create what you referred to as the cultural conscience of the country and a creative laboratory, I see that we are far from an ideal. But in France, they do not think they have yet achieved the ideal.

That said, what do you think the committee members should do to advise the minister on what I consider to be a declining structure because it receives little attention?

9:30 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

It is true that we are in a financial downturn. That is clear. We will take action to work with this situation. I can explain exactly what we want to do, as I did when I talked about what we plan on doing in the next six months. We can present a strategic and operational action plan and a rational business plan. I do not know whether this really affects you or not. There has been much talk within the industry. I think that there are clear economic benefits to this industry, and they need to be supported.

However, the NFB needs to make its views known, even though we have proven ourselves year after year. Since I became head of English programming, for example, we have been nominated for an Oscar four times. We have won twice. Our first nominations go back a number of years. We are everywhere, we have signed agreements, established relationships within communities, and we are creating fundamental links with Canadians. We are doing things that the private sector cannot do. We have a solid track record. I do not know what more we can do other than to continue to make our case.

If I look at the NFB and think about what we are, there are some things to reflect on about this institution. First of all, it has been around since 1939. In 2009 the NFB will celebrate its 70th anniversary. I think this is a reason to celebrate. But how is this important?

This country is made up of its institutions--things like Parliament, parliamentary committees, the CBC, and the film board. What happens is that we've woven a fabric of a place that creates our unique identity in ways that aren't evident anywhere else. When you begin to let things slide and you unpick it and you don't, as it were, conserve that, you're doing something to the country, to the identity of this place, and to who we are as a people. This is not an argument for conserving the film board just because it has existed, but it's certainly one of the reasons that we have to think about it. We cannot consider lightly the film board. We must understand that it's become so fundamental in terms of the mindset of what Canada is.

Second, Canadians have invested almost 70 years in the film board. In commercial language, it's created one of the world's great brands. When I go around the world, I am received with such warmth and openness everywhere, because it's the National Film Board. The value of that to Canada is immeasurable.

Last week at Banff I received a letter from the second-in-command of all of NHK. NHK is one of the world's largest public broadcasters. I'm going to read you a portion of this letter. They were so grateful for what we did for them. They are an organization that is in the billions of dollars; we are an organization of $70 million.

This is from Toyohiko Harada, who is the executive managing director of broadcasting. He was congratulating me. I did a presentation to them on how to connect with communities, because they were going through some problems. They were going through a financial crisis because of that. He says:

I'd like to thank you and the NFB for the help you gave us through the “Challenge for Change” presentations in Banff and Tokyo a couple of years ago. At that time, NHK was in serious financial trouble and had lost a great deal of public trust. But your message inspired us to work harder to reconnect with our audience. For example, our stations all over Japan have held more than 4,000 meetings with viewers and listeners in the past two years. Thanks to such initiatives, we're gradually regaining public trust.

It is unbelievable that one of the greatest public broadcasters in the world recognizes the NFB, but it is not recognized in our country.

9:35 a.m.

Bloc

Maka Kotto Bloc Saint-Lambert, QC

Thank you. That is all.

9:35 a.m.

Liberal

The Vice-Chair Liberal Andy Scott

Merci, monsieur Kotto.

Mr. Angus.

9:35 a.m.

NDP

Charlie Angus NDP Timmins—James Bay, ON

It's been fascinating listening to you this morning. I have long felt that the National Film Board is one of our great cultural treasures, and you speak very passionately about it. In fact, some of the successes you list were even surprising, I found.

At the outset, I do have to say that I think there has been a general parliamentary indifference to our cultural institutions over the last 15 years. Regardless of how careful you have to be because this is your first day before Parliament, I think it needs to be on the record that there is insufficient funding to realize the possibilities you have talked about, especially in the age of transforming platforms and where we need to go. It's not just at the film board; it's in all our cultural sectors, but it's at the film board in particular, because of its successes.

I see your background, and I don't think I need to question you on any of that. It seems to me that when we talk about the realm of possibility, the real success of the film board is the ability to take risks and to try emerging artists. If we don't have programs that allow emerging artists to experiment and bring their own odd point of view that no one else in an older generation might ever have seen, or that someone else might never have seen, we will never make great films. In order to do that, we need adequate funding, because it's risky to work with emerging artists.

I would like to base my questions this morning on what happens when you are looking at proposals from emerging artists. Is a move to digital easier to cost out and justify than the old analog film costs? What kind of support would you give? Is it technical support or script support, or do you just let them go out? How does the National Film Board work with an emerging artist on an emerging project?

9:35 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

That's a good question, because one of the pillars of programming at the film board is working with la relève. In fact, when I arrived at the National Film Board five and half years ago, I found a system that I thought wasn't working so well, because they were sort of thrown into the traditional, in documentary, one-hour documentary, or in animation, into auteur animation of seven or eight minutes. That's an enormous task for an emerging filmmaker to try to deal with. I thought it didn't do them a service, and it was costly.

So we put in place what we call our emerging filmmaker programs, and these are to work in short film. What was interesting—and I'll come back to this question of risk, because it touches on this—was that we were driven by a notion of how we actually get to have that sense of who the emerging artists are, where the talent is coming from, and how we give them the kind of encadrement support they need.

So we created a short film program. Everybody asked five years ago why we were doing short films, because no one was going to see them, and I said, don't worry; they'll be seen.

A number of things happened. First of all, we created short film programs. For example, in documentary momentum, it is a typical thing that we start by bringing people into workshops with the top people in the field. We allow them, then, to submit a proposal for a short film on a theme—a 10-minute film. We select it for those.... The key here, in terms of that transition from whatever background they come from, whether it's film school or another discipline, is to surround them with the top talent, so they are being produced as if they were going to be doing a feature documentary. They have our top producers working with them. They have the top editors. They have the top cinematographers. Suddenly, their game is being lifted from the start by this process.

It's become world-class in terms of the programs we've created. We now have interest from around the world asking to model things. We've done that in animation. Where before, emerging artists were working three or four years to finish a film, they're finishing a short film of 30 seconds to one minute in three months through a hothouse program with the same thing—bringing in the top experts. This year in our hothouse, our partners in Brazil were so impressed they sent two young animators to take part and be part of that process. We've had queries from Korea about this. We're creating something different and terrific.

The kicker in all this, and this is what's interesting—I want to talk a little about risk-taking—is that short films have taken over the world. It started out with people asking why we were doing this, because it's not the traditional hour. Well, within the first year, our first short film documentary programs....

We did in fact partner with CBC Newsworld. They took it. But quickly, the web became the site. It's become the thing to have short films. We have the ability to market this all around the world and find audiences.

The way we take risks—and this is important, and it's what you can't do in the private sector, what Telefilm, for example, can't do and what CBC can't do.... If we're process-driven, if we understand what it is we want to do, whether it's with emerging filmmakers or with new art forms, we ask if we can define the process, if we can define how we want to think about something, but we don't define the end product. We don't define what we're going to end up with, because the moment you define the end product, you've closed off creation or possibility. If what you've done is say that we know already where we're going, you're not going to get any surprises, which means you're not going to get the magic. What we've found is that again and again we've been driven by a notion of process, and it's resulted in incredible pieces of work.

Now, with this emerging filmmaker program, we've had films go to Sundance; one went on to an Oscar nomination. It wouldn't have happened with predefined forms.

9:40 a.m.

Liberal

The Vice-Chair Liberal Andy Scott

Thank you.

We'll have Mr. Abbott for five minutes.

9:40 a.m.

Conservative

Jim Abbott Conservative Kootenay—Columbia, BC

Thank you very much for being here today.

I will admit that I am not nearly as conversant as I might be with exactly how the National Film Board works, and perhaps that's true of some of the other members of this panel.

You mentioned a number of times the issue of funding for the National Film Board, and I respect that, but help us to understand. You have a process—anybody has a process—of someone coming up with an idea, somebody deciding to produce it, looking for the assets to be able to produce it, be it a short film, a documentary or a feature film, the hiring of the crews, the paying of the crews, the editing and so on and so forth, and getting it to the other end where it's being advertised and distributed and where, hopefully, revenue is coming back in. So we have a vague understanding of what that growth process is.

Can you give us an idea of the funds the National Film Board has from the federal government, how they are spent? Describe for us the day-to-day, month-to-month, year-to-year functions that the National Film Board actually undertakes, say, in comparison with something like the Canadian Television Fund, which we do understand, or things of that nature.

9:40 a.m.

Government Film Commissioner designate of the National Film Board, As an Individual

Tom Perlmutter

We have a very different role.

I wish to make clear that the legislated mandate of the film board is to serve Canadians. It's not to be of direct assistance to an industry as such. So I'm very mindful of that, that everything we do has to be in service of Canadians, that we have to give value to Canadians. We have to do it in a way that operates in a kind of harmony and in interaction with the industry, that's certain, so we do it with the industry, and we do it with creators.

In terms of the functions, it's also a function of producing and distributing, and distributing in the wider sense means connecting with Canadians. You see, we're dealing with citizens. We're not dealing with, say, the traditional notion of delivering eyeballs to advertisers; we're dealing with the notion of engaging with the citizens of this country, by giving them access to points of view about their country from their fellow citizens that they might not otherwise hear. And how do we facilitate that beyond the production?

Now, even in terms of the production, it's not quite as simple as that, because what we do is to set ourselves strategic aims and goals in terms of the programming that drive what we do. Those strategic aims and goals don't mean we're simply going to sit there and say, okay, you're a filmmaker, you're going to come and give me a proposal. For example, the work we do in terms of emerging filmmakers—no one else does that, frankly. No one else has that level of interest to create a cinematic culture, to be able to develop and push that. What we've done is set that up. It wasn't that someone came to us and told us to do that; we said we have a responsibility here.

Our responsibility, another one, in terms of communities across the country, happened three years ago. I went up to Nunavut, and I think I was the first head of English production ever to do so. Nunavut has more artists per capita than anywhere in the world. They have an enormous graphic capability, and I thought we should work with them in terms of the film board existing for them as much as it does for communities in the south. What can we do with them? Can we work in animation? Can we give them a set of skills that will help us in terms of finding new forms of expression?

So we created a program, the Nunavut Animation Lab, which we did in partnership with IDC, with the Nunavut government, with APTN, driven by us, and the whole notion of that gets also driven by a notion of sustainability. We set up workshops in communities. We did it in Cape Dorset, Iqaluit, and Pangnirtung. We find the people who really have that kind of talent and want to work in animation. We then made a partnership with the Banff Centre for the Arts, because they could do an in situ kind of apprenticeship in terms of finishing a work there within a location. What was also of great concern to us was bringing Inuit artists down to a metropolitan centre, for example, which would put enormous stress on them, so how do we kind of manage their being away from home?

We've created a pilot project that's going to do a number of things. It's going to create, I think, remarkable animation. It's going to enrich our country. It certainly enriches our cultural institutions. But we've also thought about what happens afterwards. We've trained people to work on the computers, the digital animation and all of that, which stays up in the north. That means they can start to build an economically viable industry in the sense that when the government needs a PSA, or when they need to do local advertising, they can start to do that and deliver that themselves.

Those are the kinds of areas where we're spending significant sums of money. We're doing that in the Yukon. We're doing it in the Northwest Territories. We were doing it when we recently launched—which is not production—a pilot project, digital cinema in Caraquet, New Brunswick. We're seeking ways to give to smaller communities the experience of cinema, the experience of the works that we produce and others produce that is not normally seen in these small communities, in a theatrical setting. With digital cinema, we've spent and invested a significant sum of money to be able to do this and we've tested it out. The response in that community was, “My God, we are not forgotten; we are remembered by a federal institution”, which is remarkable. Now, we're going to expand that to four or five communities in New Brunswick in the fall.

Some of the range of projects are Cinematheque and our Mediatheque and our CineRobotheque in Montreal. We have literally 100,000 school kids going through there, learning animation. So I could keep going on in terms of the level of media literacy, the level of engagement with what it means, with both creation and also a national federal institution that says, this is Canada, and Canada is giving you real value.

9:50 a.m.

Liberal

The Vice-Chair Liberal Andy Scott

Thank you, Mr. Abbott.

Before I go to Mr. Scarpaleggia, let me say that I'm very aware of the efforts in New Brunswick. I think a former member of the film board is teaching at St. Thomas or UNB in film, and my son is a student of Giles Walker at UNB.

Mr. Scarpaleggia.

9:50 a.m.

Liberal

Francis Scarpaleggia Liberal Lac-Saint-Louis, QC

Thank you.

I have a couple of quick questions about distribution.

I think it's safe to say that all of us here on this committee follow cultural issues and we're interested in cultural product. Yet I find that as a Canadian, as a member of the Canadian heritage committee of the House of Commons, I see so little of your fabulous production. You know, quite frankly, I see very little of it on television.

I know there's a movie channel that now is playing some Norman McLaren shorts, and it's great, but we're going back 40 years. And we used to see NFB shorts before feature films in cinemas, and that created a lot of pride on behalf of moviegoers.

I'm just wondering whether you are doing enough to get your product in mainstream venues, whether it be television or cinema halls. Should it not be a priority to try to strengthen the bonds between the CBC and the NFB and any other outlets? I think that's a big issue.

I'm hard pressed to find an NFB production. Maybe it's on the Internet somewhere. But the average person who wants to sit down and watch some cultural product.... You're already in a relaxed state; you don't say to yourself, “I'm going to run downtown to an NFB outlet.” As a matter of fact, you still have one downtown. You used to have one in Ottawa. It was closed, and now there's a café there.

So it really concerns me that this great work is happening and Canadians aren't seeing it unless they really look for it. So I'd like you to address that.

Secondly, I know there are great filmmakers across the country, and I think your initiative in Nunavut is fabulous. My riding is in western Montreal, and I represent a good portion of the anglophone community in Montreal. What is the state of the English-speaking cinematographic community? I have producers who live in my riding, and they can't get funding for great films. These are very talented people. Is enough being done for, say, filmmakers in minority language communities, and more specifically in this case, in the English part of Quebec?