For me, the main focuses would be a real investment in digital technologies, for example, simply converting our works to digital. We have over 500,000 photos in our photo library and we have converted maybe 10%. This is an asset for all Canadians, but we cannot make use of it because we do not have the rights to do so, etc. This is an example of something that could really be a gift to Canadians, but it could also be an asset we could make use of in other ways. It is a small example, but it is something that—
It is a strategy we are just in the process of starting. For example, we must look at the whole question of innovation. I see it as an investment. We must think about the future of this industry and determine what the NFB can do that the private sector cannot, because it is too risky or because there is no business model.
I'll give you a case in point—