Freeview is essentially the brand name of digital terrestrial television in the United Kingdom. We have three thriving digital platforms: digital cable, digital satellite, and digital terrestrial broadcasting.
In the U.K., digital terrestrial broadcasting began as a commercial platform, but it failed; it went bust.
We then thought to ourselves, along with our fellow public service broadcasters, that it would not be in the public interest for there to be no digital terrestrial platform in the U.K. So we got together in a joint venture to revive the platform and to make it available.
If you want to get Freeview, you don't get a box from Freeview. You walk into any electrical retailer and buy a box. The costs start at around £20. You take it home, and in the majority of instances you can just plug and play it.
So the only money the BBC puts into Freeview is simply to pay its costs of carriage on the platform. And we don't have to acquire boxes for people and deliver them in the way, for example, Sky, our satellite operator, or Virgin Media, our primary cable operator, do.
The Freeview platform has been very successful in the U.K. There are now more Freeview boxes than satellite boxes, though the figures are broadly similar.