If I'm honest, I'm not sure the general public is all that well initiated into the RQIV formula, but I think it does accord with how the public sees the BBC. We are far more often criticized for making programs that are too popular, that are too much like, people say, the programs of our commercial competitors, but we're rarely criticized for producing a program of high quality even if it had a small audience. I think the RQIV proposition actually is one that does accord with the way people tend to think about the BBC and tend to value us.
On January 29th, 2008. See this statement in context.